Brand Planner - Strategic Marketing & Consumer Insights

Join Marie France Bodyline International as a Brand Planner in the vibrant and dynamic market of Bali. In this pivotal role, you will drive the strategic direction of our brand by leveraging deep consumer insights, emerging market trends, and a keen understanding of the local market. As part of our marketing team, you will work closely with cross-functional teams to develop and implement innovative strategies that enhance brand visibility and consumer engagement.

Marie France Bodyline International is a leading beauty and wellness brand with a strong presence in Indonesia. We are committed to delivering high-quality products and exceptional customer experiences. This role offers a unique opportunity to work in a fast-paced, creative environment where your insights and strategies will directly impact our business growth.

In this role, you will be responsible for conducting market research, analyzing consumer behavior, and developing strategic plans that align with our brand vision. You will work with data analytics tools to identify trends and opportunities, and collaborate with the marketing team to create compelling campaigns that resonate with our target audience.

📋 Tanggung Jawab Pekerjaan

• Conduct comprehensive market research and consumer insights to inform strategic decision-making.
• Analyze market trends and competitor activities to identify opportunities and threats.
• Develop and implement brand strategies that align with the company's vision and goals.
• Create and manage marketing plans, including campaign strategies, budget allocation, and performance tracking.
• Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives.
• Monitor and report on key performance indicators (KPIs) to measure the effectiveness of marketing efforts.
• Stay updated with industry trends and best practices to drive continuous improvement.
• Provide strategic recommendations to senior management to enhance brand positioning and market share.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum 3-5 years of experience in brand planning, strategic marketing, or consumer insights.
• Proficient in using data analytics tools such as Google Analytics, Tableau, or similar.
• Strong understanding of market research methodologies and consumer behavior analysis.
• Excellent communication and presentation skills to effectively convey insights to stakeholders.
• Ability to work independently and as part of a team in a fast-paced environment.
• Certification in marketing or related fields is a plus.
• Fluency in English and Bahasa Indonesia is required.

🛠️ Keahlian

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